Uncover Hidden Jobs: Master the Letter of Intent


Introduction:

If you’re reading this, it’s because you have that nagging gut feeling that there are "hidden" jobs out there. Ones that never make it to the chaotic feed of LinkedIn or the black hole of job boards. You feel like every possible position isn’t actually listed, and you’re right. You want to be in the know, and that is exactly why I wrote this.

I once felt the same way. I felt like there was a secret code I could crack to get into roles that actually suited me, rather than just competing for the scraps everyone else is fighting over. Well, I found the code. It’s called the Letter of Intent.

But a fair warning: You need to put on your audacity pants for this one. To pull this off, you have to be bold. We’re leaving the "I don’t feel worthy" or "They probably won't answer me" talk at the door. We are trading permission-seeking for purpose-driven action. If you’re ready to stop waiting for an invite and start planting your flag, let’s get started.

Why the Letter of Intent is Your Secret Weapon?

Most job seekers make the mistake of limiting their search to the "scraps" found on LinkedIn or job boards. But here is the truth: a massive chunk of roles are never advertised. They are filled behind the scenes through referrals, internal shifts, or by managers who decide to create a role simply because the right person showed up.

A Letter of Intent (LOI) is your ticket into this hidden market. Instead of waiting for permission to apply, you are making the first move—strategically, professionally, and with purpose.

When you send an LOI, you immediately shift from "applicant" to "potential hire" because it:

  • Signals Radical Initiative: Employers crave people who don’t wait to be told what to do. You’re proving you’re a self-starter before Day 1.
  • Demonstrates Genuine Intent: You aren't mass-applying to 100 jobs; you are choosing them. That specificity earns you immediate respect.
  • Builds "Day Zero" Familiarity: When a role eventually opens, your name is already at the top of the pile. You’ve replaced "Who is this?" with "Oh, I remember them."
  • Force-Multiplier for Networking: Even if they aren't hiring today, this often leads to informational interviews or referrals that would have stayed locked behind a job board.

In short: You aren't asking for a seat at the table—you're showing them why they should pull one out for you.

How to Write an Effective Letter of Intent

To turn this "Secret Weapon" into a reality, you need to think of your Letter of Intent as planting a flag. It is a proactive outreach that defines the conversation on your terms before a job is even posted. By leading with a punchy professional summary and 1–3 high-impact wins, you stop waiting for an opening and start positioning yourself as the solution they didn’t know they needed.

Follow these steps to make your letter of intent memorable and execute each section with precision:

1. Clearly Express Interest in the Company

Your opening paragraph should answer two questions immediately:

  • Why are you reaching out?
  • Why this company?

Avoid generic statements like “I admire your organization.” Be specific.

You can strengthen your opening by:

  • Mentioning a product, service, or campaign you respect—and why
  • Referencing the company’s mission or values and how they align with yours
  • Noting recent growth, changes, or news and how you could contribute
  • Explaining how you first learned about the organization

Specificity proves intention. Intention earns attention.

2. Quantify Your Achievements

Your letter of intent should give the employer a preview of your impact.

Whenever possible, use numbers to show results. Metrics make your claims credible and concrete.

Weak example:
In my previous role, I implemented a new training program that improved team performance.

Stronger example:
In my previous role, I implemented a new training program that increased team productivity by 18% within one year.

You don’t need many accomplishments—two or three well-chosen examples are enough if they’re relevant and measurable.

3. Highlight Relevant Skills (Not All of Them)

Your goal isn’t to list everything you can do. It’s to spark curiosity.

Focus on:

  • Skills directly related to the type of role you want
  • Tools, technologies, or methods the company likely uses
  • Strengths that solve real problems for the organization

For example:

  • A graphic designer might highlight Adobe Creative Suite, branding, and visual storytelling
  • A data analyst might emphasize SQL, dashboards, and translating insights into decisions

Choose skills that connect your experience to their business needs.

4. End With a Clear Call to Action

Don’t end passively.

Close your letter by inviting the next step, such as:

  • A brief informational conversation
  • A chance to learn more about upcoming needs
  • Permission to stay in touch for future openings

This shows confidence, clarity, and interest—without pressure.

Always include your contact information so responding is effortless.

Letter of Intent Example :

Dear Hiring Manager,

I’ve been following [Company Name]’s work in [industry or area], particularly your recent focus on [specific initiative, product, or value]. Your commitment to [mission or goal] strongly aligns with my professional interests and experience.

In my recent roles, I’ve had the opportunity to contribute measurable results, including:

  • Increasing [result] by [percentage or number]
  • Leading or supporting [project, system, or initiative]
  • Improving [process, outcome, or metric]

My background in [key skills or tools] would allow me to contribute meaningfully to your team, particularly in areas related to [relevant function or department].

I would welcome the opportunity to connect for a brief conversation or informational interview to learn more about your team’s future needs. I can be reached at [phone number] or [email address].

Sincerely,
[Your Name]

Letter of Intent : Template

Dear Hiring Manager,

Paragraph 1: Explain why you’re interested in this company. Reference something specific—how you found them, what you admire, or a recent development that caught your attention.

Key accomplishments:

  • [Accomplishment 1 with measurable result]
  • [Accomplishment 2 with measurable result]
  • [Optional accomplishment 3]

Paragraph 2: Describe your most relevant skills and how they could benefit the organization. Focus on value, not duties.

Paragraph 3: End with a call to action. Invite a conversation and include your phone number and email address.

Sincerely,
[Your Name]

Audacity-Laced Subject Lines

You’ve got the mindset. You’ve written the letter. Now, you need to make sure they actually open it.

Here are some audacity-laced subject lines you can use once you have completed the body of your letter:

  • The "Problem Solver" Hook
    • The Formula: Idea for [Company Name] regarding [Specific Skill/Area]
    • Example: Idea for Spotify regarding Gen-Z user retention
  • The "Results" Tease
    • The Formula: Future [Department] support: [One of your high-impact metrics]
    • Example: Future Marketing support: 22% increase in lead conversion
  • The "Visionary" Approach
    • The Formula: Why I’m the right fit for [Company Name]’s next phase
    • Example: Why I’m the right fit for Stripe’s expansion into Brazil
  • The "Research" Flex
    • The Formula: Following your work on [Project Name] + How I can help
    • Example: Following your "Earth Day" campaign + how I can scale your socials
  • The "Direct" Entry
    • The Formula: Proactive outreach: Helping [Company Name] with [Specific Goal]
    • Example: Proactive outreach: Helping H&M streamline supply chain logistics

The Rule of Thumb: If it feels a little scary to send, you’re probably doing it right.


The "Audacity Pants" Checklist

Before you hit send, run through this quick 4-point check:

  1. Is it about them? Ensure your letter focuses more on their needs than your wants.
  2. Is it proven? Did you include at least one hard number or specific win?
  3. Is it clear? Does the reader know exactly what you want (e.g., a 15-minute chat)?
  4. Is it bold? If you read it back and feel "safe," add more flavor. Be unforgettable.

Don’t Just Open the Door—Be Ready to Walk Through It.

A letter of intent is a proactive move that positions you as a solution before a problem is even advertised. So when you reach out to a company that isn't actively hiring, your resume can’t just be a list of responsibilities; it has to be a promise of future results. If your resume feels like a look back rather than a step forward, you’ll lose the momentum your letter worked so hard to create.

Before you send your letter, assess your resume as recruiters do:

I’ve developed the Effective Resume Assessment to give you the exact criteria recruiters use to judge your resume in the first six seconds. This tool takes the mystery out of the hiring process, showing you exactly where your resume is losing impact and how to fix it fast.

Download the Assessment & Improve Your Resume Now: Effective Resume Assessment

Your letter is your hook and your resume is your proof. Before you hit send, make sure your "proof" is just as compelling as your "hook."
- Patrica Russell

Patrica Russell | Career Strategist | go.paticarussell.com